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Sunday, February 28, 2016
5 kind of linking strategies that can effect your seo rankings
Among the the most crucial changes that might affect your website traffic is your linking strategy. At times we go overboard to get links and focus on the quantity , rather than quality.This affects your traffic and might change your SERP Again how do you judge quality of your links . There are 3 ways how you can do this
1) Is the industry you are targeting complimentary or it is your competitor ?
2) How many links does the website have ? Are the links merely buried in their links pages. A page has more than 100 links ..you can be assured the link will not pass on the attributes of links
1) Is the industry you are targeting complimentary or it is your competitor ?
2) How many links does the website have ? Are the links merely buried in their links pages. A page has more than 100 links ..you can be assured the link will not pass on the attributes of links
3) Relevance and authority : Links that are related to the same topic are given more weightage than random linking to unrelated pages.Think of relevance of each link being evaluated by in the context of specific user search query .For example " for a search term " new cars at Arizona " if the publisher has received a link from Arizona chamber of commerce, the search engine derives that the fact that" the link is relevant and trustworthy as the site is about Arizona".Once you decide on the industry you are targeting,your focus on link building should be razor sharp on getting linksfrom within that industry.
4) No follow links : Although google recently claimed that the attribute of "Nofollow" links is no longer that relevant and important as compared to a couple of years ago. However when you use a No follow meta tag on a page, the search engine will still crawl the page and place it in its index. However all links ( both external and internal) on the page will be disabled from passing the link juice to other pages
4) Anchor text : Desist from a link where the anchor text mentions" our links, click here to know more,read more, or check out the full post here. Be very specific on the anchor text to which you site is being linked to. The best policy is to use the title of your website or webpage as an anchor text The impact of anchor text is quite more powerful than you think.For example if you link to a page that has minimal search friendly ( flash site for example) The search engine will look for signals to know what the page is about.In such case inbound anchor text becomes the primary driver in determining the relevance of the page
4) Anchor text : Desist from a link where the anchor text mentions" our links, click here to know more,read more, or check out the full post here. Be very specific on the anchor text to which you site is being linked to. The best policy is to use the title of your website or webpage as an anchor text The impact of anchor text is quite more powerful than you think.For example if you link to a page that has minimal search friendly ( flash site for example) The search engine will look for signals to know what the page is about.In such case inbound anchor text becomes the primary driver in determining the relevance of the page
Friday, February 26, 2016
end of good times for swiss watches, as apple smartwatch is on a roll
In what could be a watershed in the history of wrist watch.. Smartwatches sales have surpasses traditional swiss watches with a sales of 8.1 million in Q4, 2015.. In contrast 7.9 milliom swiss watches were sold during the same period.As compared to Q4,2014, smartwatches have seen unprecedented e growth of 316% , wheras Swiss watches managed to ship a mere 1.9million.
In terms of marketshare ,Apple smartwatch rules this segment with over 63% marketshare and is far ahead of samsung with 16% share .Combined, Apple and Samsung make up 8 out of 10 smartwatches sold . Apple sold 2.6millio smartwatches in q2,2015 while samsung managed to sell 600,000 which means apple sales is 6 times ahead of its nearest rival.Across wearable technology, which icludes smartwatches, fitness trackers , Apple’s 3.6m Watch sales contributes only 0.8m and ranks 2nd behind market leader Fitbit, which sold 4.4m devices in Q2.2015
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Biggest market for swiss watches |
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swiss watches contribution by regions |
Meanwhile About 1.2 billion watches are produced annually, according to the Federation of the Swiss Watch Industry’s estimates ..At company level, three Swiss watch and luxury groups – Swatch Group, Richemont, and Rolex – are the clear world market leaders. Together the three groups account for an estimated 45% ofglobal swiss watch sales.
Rolex leads the market with a share of 13.59% followed nby Omega and IWC, with a marketshare of 9.82 and 7.23%. Rado and Breitling with 5.6 and 8.08%
Thursday, February 25, 2016
how search engines use historical and temporal link data for ranking
5 ways how search engines use historical and temporal data to determine SERP ranking
while we know that links are the basic bedrocks to ranking a site and count them as a vote for the site. This concept was actually based on " citation" where an established thesis was often cited during researching for another topic, which meant that the original thesis was a vote for further research.However how do search crawlers use these links as an information ?Know more below or click here
Index inclusion :Search engines need to decide what kind of information and pages to include in their index .They do this by discovering web pages by crawling the links, if the site has more links it crawls through those pages and this process continues as the crawlers jumps from one link to another
In short links are used to index most parts of the world wide web, by which search spiders collect all the relevant information which is stored in its index .The second way how search engine discover webpages with links is through Xml site maps
However one caveat here is that " search engines" do not include links to webpages which it considers to be a low value page.. They do this as cluttering up their index with low quality pages impacts the search results for the user.
Crawl Rate Frequency :The search spider crawls a portion of the world wide web every day. How do search engine decide which sites they need to visit, where to begin and where to end
Google has publicly stated that page rank is an indicator in which order it starts to crawl . According to Google, it starts their crawl in reverse Page Rank order. So they visit the PR 10 sites,followed by PR 9 and so on and so forth. A page with higher page rank also gets crawled much faster and more deeper
Ranking :Everything being equal , the site with the highest number of backlinks will be ranked first
Source independence : A link back from your own site to another site run by you is not an editorial vote for your site. A link from 3rd party independent site is seen as an " actual link" which is a vote for your site.
Among the temporal factors used for ranking are
1)When did the link first appear.
2)When did the link disappear or become a broken link
3)How long has the link been there: A link for a larger time is a ranking factor
4)How quickly was the link added : should be organic and gradual
5) The context of the page and links pointing towards them
6)Page Placement : links at the body content as compared to a link page at the bottom is considered more powerful and impacts ranking
Wednesday, February 24, 2016
us states ranked by vc investments across saas start ups
US states Ranked by "SaaS" start up Venture Fund Deals
Caifornia VC firms have invested $16billion across saas start ups from 2011 to 2014. The VC deals in California was equal to all other US started combined. saas based VC firms invested a total of $11.7 billion,as compared to VC investment of $16billion in california. To read more click belowTuesday, February 23, 2016
these are vc firms with highest exposure across the fintech sector
The list of VC investors which the highest exposure across Fintech sector
- Google Ventures
- Intel Capital
- Citi Ventures
- Mastercard wordwide
- Funders Club
- American Express Ventures
- Ebay
- Cyberrentagent ventures
- Renren
- Credit Saison
- Bitcon Shop
- SK Telecom VenturesFintech Companies have started to grow big time after the 2008 financial market crash as as policymakers started to concentrated on making finance safer.However apart from the regulatory spotlight, Fintech companies have started to revolutionized the financial services with innovative products and services across such areas as mobile payments, online transactions , peer to peer lending payments, big data, using technology to change financial alternatives.These listings does not include conventional financial investors like Banks, Insurance firms and other financial services companies.The list shows VC firms that have been traditionally active across the Tech and IT services, which have recently started to invest across Fintech recentlyGoogle Ventures, is no 1 most active across the Fintech industry with investment across 25 start ups, followed by Intel Capital with morethan 10 investments into the space
Goldman sachs estimate the worldwide fintech pie to be worth $4.7 trillion, with North America projected to reach $19.9 billion in 2017.
According to to statista around 29% investments across Fintech were in the banking &corporate finance space. Read about fintech start ups in Israel more below after the click
Apart from US, Israel is the next biggest and hottest market in the fintech ecosystem which has seen many start ups going on to become the leaders across fintech vertical Israel vased Actimize is the leader across the area of fraud prevention, FundTech in the area of transaction banking solutions, Retalix in the area of point-of-sale, Trusteer in the area of cybercrime prevention, Sapiens in the area of insuranc First, the fintech disrupters will cut costs and improve the quality of financial services. They are unburdened by regulators, legacy IT systems, branch networks—or the need to protect existing
top 10 private equity firms investing across financial services
The list of the top 10 PE firms across the fintech & financial sector with the highest fund size.Among the top 3 include HML investments ,New York Life Partners and DB capital
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