list of ad networks acquired by google ventures

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So far Google has purchased 16 ad networks, which include online as well as mobile ad networks .Google's double click acquisition was the most expensive , followed by Admeld .

Google acquired  double click for  $3,100,000,000, while Admeld  was the  second most expensive advertising network  to be acquired by Google for  $400,000,000

Google's purchase of ad networks gives it enormous reach in display advertising . While AdSense network enables publishers to run relevant ads - including text, image,rich media and video ads

across their websites, The ad networks plays a different role .The ad networks  aggregates  a large number of ad networks (over 65 at last count, including more than half of the largest 20 networks in the US)  which competes in real time auction instead  of  using  historical data, or trying to negotiate prices upfront (usually at a discount). It chooses the highest value ad from these competing networks at each moment,

Google acquisition of ad networks integrated its  AdSense network to work with DoubleClick, Admeld , Invite media and other ad networks t help publishers  more precise metrics  which helps them to judge the effectiveness of their campaigns

google's most expensive acquisition in united kingdom

LIST OF STARTUPS BOUGHT BY GOOGLE IN UNITED KINGDOM;

 Out of 8 start ups acquired by Google, the biggest  acquisition in UK or for that matter in Europe was  of  DEEP MIND technologies.
DeepMind technologies, a London-based artificial intelligence firm which specialises in machine learning, advanced algorithms and systems neuroscience was aquired by Google Ventures, the VC group of Google..  Google paid  a hefty amount of  £400m ($650m) for  acquisition of DeepMind

Deep minds  has created a neural network that  might be able  to access an external memory like a conventional Turing machine, resulting in a computer that appears to possibly mimic the short-term memory of the human brain.Deep Mind Technologies plans to develops technologies for e-commerce and games, and plans to  develop computers that think like humans.

Deepmind recent made headlines when it announced  that its alphaGo program had successfully beaten  a human professional 

The two-year-old artificial intelligence startup was founded by former child chess prodigy and neuroscientist Demis Hassabis alongside Shane Legg and Mustafa Suleyman.

Google's $31 billion android goldmine,hits oracle wall

The Google vs Oracle  war continues as  Oracle had earlier  sued Google and claims that it has used its Java software without paying for it in order to further develop the Android OS.





In a court filing, Oracle  says that they are privy an internal confidential information  which claims that Android generates $31 billion revenue for Google, according to Oracle's lawsuit accusing Android of using heir software without paying any revenue to Oracle

Meanwhile Google pleaded a San Francisco federal judge on January the 20th, that the extremely sensitive information, marked with Attorney’s Eyes Only, surfaced by Oracle’s lawyer, should be redacted and sealed

Google and Oracle has been at war  for nearly 5 years,with Oracle seeking damages  as it accuses Google's Android of copyright infringement on using java..by releasing thousands of lines of source code from the Java platform

Meanwhile earlier Google paid Apple $1 billion to keep its search engine the default option in iOS , This information was provided by Oracle in its legal battle with Android as an evidence to revealed how much Google has gained from Android.