Showing posts with label Mobile Apps. Show all posts
Showing posts with label Mobile Apps. Show all posts

Thursday, February 4, 2016

3 best models for mobile ad monetization

EMIRATES, DELTA AND  UNITED  are among the worlds most valuable Airlines brand with a combined brand value of over$17.5 billion .The number one airlines brand with a highest brand value is EMIRATES.Emirates  continues to lead the sector with a 21% rise in brand value to US$6.6 billion. Formula 1, the French Open and most importantly football teams from PSG to Real Madrid and Arsenal to AC Milan all display the Emirates logo.


"best models for mobile ad monetisation"

 Mobile Ad monetization models are basically three types :

1) CPM Model ( Cost per thousand impressions )
2)Ad Impressions model : In App Ad Impressions :
3)Freemium models

Saturday, January 23, 2016

ecommerce, consumer internet ,mobile apps emerging as fastest start ups growth story in India

"top 10 sectors in india seeing highest investment funding"

Data from NASSCOM predicts by 2020, India will be home to 11500 startup which would employ 2,50,000 jobs. Currently, India’s has 3,100 startup 

"indian cities with highest start ups"

"biggest top 5 VC investments in indian start ups"




INDIAN START UPS BY CITY AND VC FUNDING ACROSS 3 BIGGEST SECTORS

Bangalore accounted for more than 55% of total start up business in India.India's capital and financial centreDelhi and Mumbai were no 2 and 3 . But Bangalore was ahead by miles , when it came to start up ecosystem and VC interest and ease of doing business in the city along withe other  intangibles of emerging start up business

Bangalore attracted $2.43 billion (Rs15,189 crore) worth of funding in 2014, of which as much as $1.7 billion was invested in e-commerce. Meanwhile Consumer Internet,mobile apps and ecommerce have emerged as fastest growing  start up sectors going by VC interest and  the number of deals that has been gone through 

The 3rd chart shows the list of prominent venture capital investors who have invested across Indian start ups.Among them are Helion ventures ,Sequoia Capital, Blume ventures,Kalaari Capital , Accel Partners, Matrix Partners,Tiger Global, IDG ventures, and Softbank who have invested in   Indian  start ups  across  diverse sectors such as eCommerce, Online services, Mobility, Enterprise Software and Outsourcing.



Thursday, January 21, 2016

china lead in app downloads,have lowest cost per installs across asia pacific

LIST OF ASIA PACIFIC COUNTRIES THAT LEADS MOBILE APP DOWNLOADS 




China leads the Asia pacific nations in terms of highest mobile app downloads, followed by Indonesia and India . Mobile  Commerce and travel category apps saw the highest growth YoY.

Cost per installs across iOS devices is highest in Indonesia,( 2X times ) followed by Vietnam and South Korea .This means advertising your app across iOS users in  Indonesia is most expensive, China remains the cheapest asian country for app installs across iOS devices.