how to measure the value of the link : 5 key metrics

one of the main asked question   is how to measure the value of a link. Among several factors,there are top 5 metrics which Google and Bing considers as holy grail.  Here are some important metrics to look at  to give you an idea  on measuring  link value ?

• Linking Page Rank :Where does the linking page, rank for the term or phrase  you wish to rank for? If a webpage ranks no 1 for "  keyword" digital cameras below $100 across nevada" . This link is probably worth almost 10 times as compared to a link from sites that rank 20


• Link Authority : A link from an authoritative site  is 10 times more worth as compared to just another site.For example if you have a news site, an inbound link  fom CNN is considered much more important than  just another  news site.
   
• The number of links in a page . A link page which has 10 outbound links is worth more than a link page with 100 links.This happens  for the simple reason that every link passes on  the link juice to the site its linked to. A page having 100 links will need  to share  the link juice to 100 external sites, whereas  a site having 10 external links will be  sharing the link juice  only among 10 external sites 


• Paid Links : Sites which has paid links, loses its ability and credibility  to share link juice, as most search engine crawlers now  are able to distinguish between paid links  and organic lnks . In addition Google may penalize a site  retroactively for buying links


• Page Rank. Although the page rank factor has diminished over the years. Webmasters still cosiders the PR of the linking site . A PR of zero out of 10 might  mean either the site is new and google is yet to index or the site has been penalised. Read the 6th criteria below

 Inlinks  to the page or domain : It might be useful to check  the number of in links  for the  domain or a webpage  you wish to get a link from

While this criteria is not  a very important metric however a higher number of incoming  links for that page means that " the site " commands a leadership position in its niche and a gold standard  as compared to just any other site 4 -14 inbound links

 No Follow Links Be aware of "no follow" links. A" no follow" link means that google will not consider your "inbound  links  to pass on the link juice as  as the webmaster has instructed  crawlers   not to   treat the link as authoritative ,by using rel +"no follow"

how to determine your conversion rate for paid ads

A  common misconception is that conversion is the amount of users who have successfully purchases something from your site. However this is not true
For example for a b2b company, a conversion would be the number of users downloading a pdf, white paper or a infographic.For a  job site,, it would probably be users who applied for aspecific job.

Here are some tips you  can use for  use for understanding and determining conversion for  a particular keyword

1)Search demand volume:Google Keyword tool, Wordstream  conversion research tool, SEMrush keyword volume,Bing webmaster tool  and Google insight tools are   quite good and gives you an  estimate  for both short tail and long tail keywords.

2)Paid Search Competitors :Number of paid search competitors across your keywords helps you analyse where your competitor stands on the similar keywords
Keywordspy and spyfu  are great tools to understand keyword volume and how much has been your traffic share.

3) Bid Prices for your group of keywords :  some sites which can help you find the bid prices for your keywords are 1)SERPSTAT 2)ADCLARITY 3)KEYWORD BEE

4) Number of search results for your keyword: For knowing this you can use operators like exact search, or the :allintitle and "allinurl" to determine total search results.

top 5 free keywords research tools which you are yet to know

1a)WORDSTREAM  KEYWORD SUGGESTION TOOL" basic tool for generating keywords suggestion along with search volume metrics

1b)WORDSTREAN KEYWORD NICHE FINDER :useful for building keywords  for a new list of niche content which you want to optimize

2.)QUINTURA : provides interactive keyword data in the form of a cloud. Along with a tag cloud also sits a traditional SERP pages. This visual tool can give you some great keywords along with phrases which you might have overlooked . Just watch the tag cloud, change its shape as it automatically changes its shape, with the most relevant keywords, grow bigger while the long tail grows smaller.

3.)GOOGLE SUGGEST ; you might be already familiar with this tool along with google keywords inventory research tool.

4.)SOOVLE : shows real time search terms as you search them,this is ordered by their popularity of keywords. This is a one stop destination that polls, amazon, bing, wikipedia and answers.com and pulls out all relevant keywords, which most sites tend to overlook, refreshed dynamically each time you pause during typing. This keyword tool helps you to tap into 7 top researches at once

5.)YOUTUBE SUGGEST; in case you are interested to find out search terms for video optimization, this is the site to go. As you start to type keywords, it sharts showing the most popular keywords instantly

6.)SEMRUSH ; one of the most popular tools that help you narrow your keyword and extract the most popular and shows you the long tail keywords as well

7)KEYWORD SPY : one of the best tool to research  know your competitors keywords, including how much they have been spending on paid as well as organic searches besides giving you a ranking of your competitors as well as  your own keywords. It has a paid version and a free version .

8)SPYFU :This is one of the competitors of keyword spy and an excellent resource to understand you competitors seo optimization  and where they rank. It allows you to run a check on popular keywords and provides insights on how much your competitors are spending on the paid ads