5 linking tricks that search engines hates

The  5 linking tricks that search engine hates : Before you create your SEO strategy , you need to remember what are the linking guidelines which is preferred by Google and linking practices which are considered a very low quality by Google.We take a look at the best practices on creating organic links, identify how to look for quality links and how to understand if you unknowingly linked to a spam website
. Click here to scroll down to find out the best linking practices  and which linking tricks are hated by  search engines

WHICH SITES ARE  LINK SPAMS OR LINK FARMS  This is one of the most common and the biggest  mistake a site owner commits when you link your site to spam sites or link farms. You might do this unknowingly but the repercussions are huge and you might kiss goodbye to SEO for  the next 6 months to one year
Many webmaster falsely think that " any link  is good for your search rankings.However this thinking is flawed and completely wrong.as the below linking guideline explains

1)What are link farms :Link farms happen when you link out to sites which might have a dozen other sites and interlinks them. Suppose a webmaster  asks you to link back to his sites , while he does the same. Now you  fall prey into a vicious cycle of interlinked sites which just link to others   and you do the same
This is a problem has this  webmaster might have 10 sites which originates  from  the same IP, which is easily picked  up by Google .Any search engine including  Google can  easily  find out i these sites have something of value to readers or has been created just to pass on the  link juice in order to rank better.By associating with such a site, you run the risk of being penalized or downgraded

2)  Not having relevant links :  Every site is based on 1) relevance , 2) Topical and 3) who links to you. A site on pet food  having links to  a movie review does not make sense. . Concentrate on your niche  topic and create relevant content , the relevant  backlinks will follow .

3) How to research for high quality and Relevant links : The best way to get the best links is to find your competitor links and soliciting for links from those sites . Finding the competitor sites is easy. All you have to do us use the operator in Google search :link:competitorlink.com ( replace competitor link with your domain
The reason  why  this will provide you non spam links is that Google has already penalized those sites and will not show those sites as they have stopped indexing them

4) Checking  the quality of your backlinks  and finding if your site has been marked as spam  There are many tools and sites which will help you to knowing   the quality of your backlinks  and check  your site and if they have been linking to  for spam

Backlink Sites/Tols

1 Yahoo site explorer  ( one of the best)
2Monitorbacklinks
2)Majestic SEO tool
3)Ahrefs
4)Smallseotool
5)Checkyourlinkpopularity

 Tools to check spam sites: There are many such sites that inform you if  your site link is  pointing to spam pages  or the quality of your  pages or  your link quality( However do not take them very seriously as , these are prone to error as they can only make an estimated guess)

1)Hmtweb.

2)Opensitexplorer

3)Trueurl 

4) Spamometer

5)Scamadvisor 

the 5 biggest server and hosting issues that affect search results

Thankfull  only a handful of search and server issues impact search optimization . However when overlooked they spiral into big problems  and hence its worthwhile to  understand hosting issues along with server problems that can negate the effect of a well optimized site

Here are among the biggest web hosting and server issues which impact search visibility

1)Server timeouts :if a search engine makes a request that isn't served within the bots limited  time, your pages might not be included even in the google index  and will without doubt rank poorly for your given keyword.( As no indexable content is found)

2)Slow response time : response time are extremely vital for your search visibilty as the  search crawlers will have tough time indexing your page.If the response time is low,, its less likely the spider will continue to wait for your site to open as  the crawlers come yo visit your site for minimum and limited time, and non failure to serve your pages during that time will negatively impact your site's seo

3)Shared IP address . Basic concerns are speed, potential of being linked to sites that originate from the same IP also implies that you are a part of link spam or a spammy neighborhood .

How hosting and server issues affect search

4)Bot redirection and handling Some system admins and webmasters  goes overboard with protection and restricted action to files  if a single visitor makes more than certain  number of request in a given time frame.. This will only serve to constantly limit the spider's ability  to crawl and will effect your search ranking

5)Server geography : Though this is not a major issue with search, but search engine does consider the location of the sever in determining if the site's  content  is relevant  from  the local search perspective . According to Google around 40% of searches have a local search criteria in terms of search results

5 ways to check duplicate content in your website

DUPLICATE CONTENT :.Duplicate content is one of the major reasons  for sites which  otherwise having  done a good job with  offpage and onpage optimization often falter

HOW TO CHECK FOR DUPLICATE CONTENT 

1) among the first thing you must do to ensure your site does not have duplicate content is to make sure that the non www versions of your page 301 redirect to the www version or vice versa.

This is often know as canonical redirect. Also ensure that you dont have  a https : page that are duplicate of  your http: pages

2)The easiest way to do this is to take unique string of  your major content  pages on the site and search them in Google . Make sure  you enclose the  the string inside double quotes. example "keywords that  have the most CTR on Google " This will help you to know "if your site has a duplicate content pages

3) You can also use commands such as "allinurl" and"intitle". For example if you have  url's for pages that have distinct components to them .

For example "1968 mustang blue" or "10974567" ) You can search for these with the operator inurl  and see  if they return one page or more than one page. To see more click  on the image below or scroll down

4)Another duplicate content task to perform  is to see if each piece of content is available at only one url. This probably trips more commercial sites as compared to others.However is the same content is found on   different url's  or multiple ways, it forces the search engines  and users to choose which is the canonical version,which to link to and which to disregard,

 As each search spider comes with predefined size to crawl and with limited time., a duplicate content  slows the spider down, as its not sure which is the original and which is the genuine content

5)Tools for duplicate content checker :  You can also use some of the free or paid tools available in the market to check for duplicate content, however  dont reply too much them, they are merely indicative and not exhaustive.See the post on  top 10 duplicate content checker,

10 advanced Bing search operators

BING ADVANCED  SEARCH OPERATORS

Along with Google,Bing also allows a host of  quick search  search operators  and hacks to derive the most relevant search result. These SERP results  are difficult to find with conventional search operators
Here are  the top 10 Bing Operators to makes your search easier and  find sites which  you probably cannot find even  in vertical or visual search engines To read the  entire Bing Search Operators. Click on the link below

Operator : linkfromdomain : find all pages  the given domain has links to 
SEO application : find the most relevant and popular sites  your competitor links
Example :linkfromdomain:onlinemarketing-trends.com

Operator : contains
SEO application : find pages linking to a specific document type ( pdf,xls,)
Example:contains:pdf seo

Operator IP :IP  restricted search, shows sites sharing the common IP
SEO application : Helps you find if  your inbound links, are  from sites  having the  same IP address
example :ip:207.182.138.245

Operator : inbody:
SEO application : find pages that has most "relevant optimized body  text"
example :inbody:online marketing

Operator :Location:/loc:location specific search ,
SEO application:helpful during local search
example :seo loc :Austin

Operator :feed
SEO application : Finds keyword and narrows search results to terms contained in the feed
example : hasfeed:seo

Operator :hasfeed:
SEO application :narrows search results to pages linking to feeds which has necessary keywords
example :hasfeed:site:nytimes.com

how to measure the value of the link : 5 key metrics

one of the main asked question   is how to measure the value of a link. Among several factors,there are top 5 metrics which Google and Bing considers as holy grail.  Here are some important metrics to look at  to give you an idea  on measuring  link value ?

• Linking Page Rank :Where does the linking page, rank for the term or phrase  you wish to rank for? If a webpage ranks no 1 for "  keyword" digital cameras below $100 across nevada" . This link is probably worth almost 10 times as compared to a link from sites that rank 20


• Link Authority : A link from an authoritative site  is 10 times more worth as compared to just another site.For example if you have a news site, an inbound link  fom CNN is considered much more important than  just another  news site.
   
• The number of links in a page . A link page which has 10 outbound links is worth more than a link page with 100 links.This happens  for the simple reason that every link passes on  the link juice to the site its linked to. A page having 100 links will need  to share  the link juice to 100 external sites, whereas  a site having 10 external links will be  sharing the link juice  only among 10 external sites 


• Paid Links : Sites which has paid links, loses its ability and credibility  to share link juice, as most search engine crawlers now  are able to distinguish between paid links  and organic lnks . In addition Google may penalize a site  retroactively for buying links


• Page Rank. Although the page rank factor has diminished over the years. Webmasters still cosiders the PR of the linking site . A PR of zero out of 10 might  mean either the site is new and google is yet to index or the site has been penalised. Read the 6th criteria below

 Inlinks  to the page or domain : It might be useful to check  the number of in links  for the  domain or a webpage  you wish to get a link from

While this criteria is not  a very important metric however a higher number of incoming  links for that page means that " the site " commands a leadership position in its niche and a gold standard  as compared to just any other site 4 -14 inbound links

 No Follow Links Be aware of "no follow" links. A" no follow" link means that google will not consider your "inbound  links  to pass on the link juice as  as the webmaster has instructed  crawlers   not to   treat the link as authoritative ,by using rel +"no follow"

10 web sites to test market your start ups and business ideas online

If you have been thinking of a start up business model, which  is still under an ideation stage , and your not very sure of  the market accepting your idea, you would have probably shared your plan with your close business associates,colleagues and mentors and your not quite ready to approach VC's

B pitching your ideas and  test marketing  it online  at the right site is the evidence that your idea works if you see who is using it.By test marketing  your idea across  section of online users  would have  give you "a good evidence that you presented an idea online before you present it to the “ right people” Continue reading below

However " many users have asked me this  " how do you ensure these ideas not be stolen"

Whereas this might be a relevant question . Lets consider this

If all the ideas in this world was “aggregated shared and stolen.,we would not have had 90% of start ups that collapse in a year. If all stolen ideas were successful, we have had at least 100 companies like Apple who would roll out thousand of iPhone's, Around 50 search engines as good as  Google competing for the same market  and 95% of them would have been wiped out in a year 

The truth is that ideas may be dime a dozen, but what matters is execution and getting the right team. So dont be worried about “ someone stealing your ideas” 

Here are the list of 10 websites which will help you to test marketing your start up online 

•  KICKSTARTER : help you  raise pitch venues, but are not intended to raise equity money from investors)
• ANGELIST : (which are primarily effective for finishing an already in-progress financing round from friends of your existing investors)
• GUST(which provides tools to manage your financing round and interface with potential investors, and is the official directory of most of the world's organized business angel investment groups.)
• SEEDRS: One of the most promising London-based startup to watch  which have start up founders and VC's guiding you

• BRAINEET:  A kind of social network and forum combined, Post your ideas which gets up votes or down votes along with feedback.
• MARKETINGEXTREMIST.  A a good site to submit a startup  ( which can also be an app to a product). Users can comment  either through a private message or the public form

Some of the other in the list  which are   hybrid or forums resembling  online marketplaces  for testing  and providing  feedback on your start up ideas include

• IDEAJOY
• IDEAPOD
• KAGGLE
• INNOCENTIVE
• EDISON NATION
• QUIRKY
• MUCKRACK
• INDIGOGO
• STARTUPPITCH
• PULICITYX

How to promote your start up online ? 3 ways to use google operators

promoting a start up us not easy, apart from press releases, and posting at across your online assets, including blogs and other start up forums .. Its hard to  find out ways to promote your site . However  there are ways to  get a lot of websites and submission directories where you can list your start ups.. To know the secret sauce, there are a few tricks and tips  which you can use to extract the most relevant websites click here

or use the combinations below

Method one : Use this combination on the google search page :

1. allintitle:post your start up 
2. allintitle:startup submissions
3. allintext:list your startup

10  ways of using google operators to find the list of biggest sites for adding your start up

 The combinations of   search operator is an indication made to google " to crawl  the sites 
 having  the "Title as list your start ups." To get higher number of search results do not add the string" rather try making a broad search