global TV growth plunges to its lowest ever, as digital spends up by 14%

Year on Year Global Growth  in percentage  between Traditional media  :The 2nd chart shows global percentage of TV spends  vs digital Spends : 2012-2016

Global Advertising Spends by Percentage across  entire media ecosystem. 

UK's pecking order of 10 highest spending brands spends :Bsky ,P&G and BT among top 3

Of the top 25 advertisers in UK .Around, 14 of them reduced adpsend in 2013. Most notably, EE slashed its spend by the largest degree by nearly 40% in the 12 months following its launch, from £87m in 2012 to £53m in 2013. Another big cut in spend came from Marks & Spencer, which, in 25th place, cut spend by 25% to £50.7m.

top 20 ad spending by British brands"

comparison of top 10 british brands compared with 2013 vs 2014

100 Leading National Advertiser and their ad spends

US AD SPENDS BY YEAR

The nation's 200 biggest advertisers last year reduced measured-media spending by 1.8%, with cuts in every major medium except broadcast network TV and cable TV networks. Of the top 200' leading brands spending on internet display advertising last year tumbled 13.3%
However spending on offline spends increased by  by 6.5% in 2014. To know the industry breakdown of ad spends, see here or below

However nmeasured spending continues to take a bigger slice of budgets, capturing 47.8 percent of 200 biggest brand ad spend.Total 2014 U.S. ad spending for the 200 LNA rose for marketers in 12 of the 15 largest categories. Marketers with the biggest gains: travel (up 14.5 percent), apparel (9.8 percent), entertainment/media (5.2 percent) and pharmaceuticals (5 percent). Spending fell in food (down 4.1 percent), technology (-3.5 percent) and personal care (-2.2 percent). ad and promotion spending last year. T