100 Leading National Advertiser and their ad spends

US AD SPENDS BY YEAR

The nation's 200 biggest advertisers last year reduced measured-media spending by 1.8%, with cuts in every major medium except broadcast network TV and cable TV networks. Of the top 200' leading brands spending on internet display advertising last year tumbled 13.3%
However spending on offline spends increased by  by 6.5% in 2014. To know the industry breakdown of ad spends, see here or below

However nmeasured spending continues to take a bigger slice of budgets, capturing 47.8 percent of 200 biggest brand ad spend.Total 2014 U.S. ad spending for the 200 LNA rose for marketers in 12 of the 15 largest categories. Marketers with the biggest gains: travel (up 14.5 percent), apparel (9.8 percent), entertainment/media (5.2 percent) and pharmaceuticals (5 percent). Spending fell in food (down 4.1 percent), technology (-3.5 percent) and personal care (-2.2 percent). ad and promotion spending last year. T

more than $146billion marketing dollars set to be spend on targeting local media 2016

US SOLOMO ( SOCIAL LOCAL MOBILE SPENDS 2016 ONWARDS) from Sumit Roy

50% global digital ad spending is accounted by us and china

 GOBAL DIGITAL MARKETING AD SPENDS BY TOP 5 BIGGEST MARKETS

US and China accounts for more than 50% of digital ad spending budgets with a total of $73billion  shared between the 2 nations last year. According to emarketer out of  a total of $146billion  digital spending  which is presently shared between   biggest top 5 digital markets of the world, which includes  Japan ,UK, Germany apart from US and China

67% users move between devices when they are shopping online

Cross Device consumer insights

"67% users move between devices when they are shopping online