best practices for facebook photo post engagement :infographic

The above infographic shows the best practices for " Facebook ads and facebook photo engagement CTR

facebook advertising user growth and revenues faceoff : europe vs north america

           IN EUROPEAN MARKET

• In terms of MAU ( monthly active users)  European markets contributed 323 million  with an Europe  ARPU of $3.47.
• It’s 3rd time  Facebook crossed the $1 billion mark in ‘European revenue’ for the quarter and the first time Facebook crossed $1.1 billion in quarterly revenue.
•  Facebook more than doubled its revenue in Europe in just two years.
  
IN NORTH AMERICAN MARKETS .


•  Monthly active users  was 219 million with an ARPU ( canada & US combined ) it was $13.54. which was 3 times of Europe
• In the U.S. and Canada, it reported sales of $1.86 billion.. (source : techrunch)

21% marketing budgets by small business spent on social, facebook spends reach 60%

Social media saw higher adoption among small and business with business owners setting up specific budgets for social media marketing.

BIA Kelsey research data shows that 73% of small and medium business now use social media , with over 20% having specific budget for social web marketing