bmw and volkwagen rule supreme among german brands

The Biggest Movers and Shakers among German Brands

In Germany, in spite of controversy over Volkswagen, it still rules the brand charts, holding on to top 3 biggest brands in Germany with no 3 rank 

Meanwhile BMW takes the pole position  with a 27% increase in its brand value.

Among the top 10 biggest brands in Germany. are Mercedes Benz which is at no 4.Allianz is at 5th position. Siemens, Aldi group, Deutsche bank along with SAP make up the top 10 biggest German brands 

facebook advertising user growth and revenues faceoff : europe vs north america

           IN EUROPEAN MARKET

• In terms of MAU ( monthly active users)  European markets contributed 323 million  with an Europe  ARPU of $3.47.
• It’s 3rd time  Facebook crossed the $1 billion mark in ‘European revenue’ for the quarter and the first time Facebook crossed $1.1 billion in quarterly revenue.
•  Facebook more than doubled its revenue in Europe in just two years.
  
IN NORTH AMERICAN MARKETS .


•  Monthly active users  was 219 million with an ARPU ( canada & US combined ) it was $13.54. which was 3 times of Europe
• In the U.S. and Canada, it reported sales of $1.86 billion.. (source : techrunch)

revenue wise rank of global auto suppliers : top 10 List

top 20  global auto component supplier list

The chart from statista shows global auto suppliers ranking by their revenue split.German companies continental and Bosch with automotive segment revenue of around 33.3 billion euros takes the top 2 ranking ,while Canadian company Magna ranked 3rd with around $30billion revenues .

western europe instore retail sales by country breakup:

Western europe retail sales by country breakup: 

UK, Germany and Sweden tops western europe retail sales ( except the items autos , gas tickets, holiday and travel bookings). The latest data from Europe's centre for retailresearch compares the   retail sales by European nations by year 2014 and 2015

50% global digital ad spending is accounted by us and china

 GOBAL DIGITAL MARKETING AD SPENDS BY TOP 5 BIGGEST MARKETS

US and China accounts for more than 50% of digital ad spending budgets with a total of $73billion  shared between the 2 nations last year. According to emarketer out of  a total of $146billion  digital spending  which is presently shared between   biggest top 5 digital markets of the world, which includes  Japan ,UK, Germany apart from US and China

spain,uk,ireland and portugal among europe's fastest growing ad makets

YEAR ON YEAR AD GROWTH 2015 VS 2016

The latest data from Carat, the leading global media network reflects continued optimism on its updated forecasts for worldwide advertising expenditure in 2015 and 2016, 
global advertising spends across Top 10  markets of western  europe is likely to remain positive  and will see solid growth across Digital and Mobile  channels 

 Western Europe returned to positive territory in 2014, with +2.8% growth. In 2015, a similar growth rate of +2.6%  was  forecast with a further increase of +2.9% predicted for 2016.

The European markets showing the highest growth in the region this year and in 2016 are Spain, UK, Ireland and Portugal,whilst in Greece advertising spend has been revised down to -12.0% from +8.0% predicted in the March 2015 report

UK : In 2016  UK market is predicted  with a year on- year growth rate of +5.5%. The 2016 UEFA European Football Championships, at which it is possible that multiple home nations may qualify, is likely to start a summer of increased spending, with the 2016 Rio Olympic Games also driving some advertising revenue.

Germany will see a further increase in advertising spend of +1.7% is predicted for 2016, with no significant impact expected to come from the 2016 UEFA European Football Championships and 2016 Rio Olympics

Spain will see a further +6.9% growth is expected in 2016

The advertising market in France is forecast to reach €10billion in 2016, with a Television  accounting for 33% share of total ad spends along with 5% increase in  digital in 2016

In 2016 Italy will see a growth of 0.7% in overall advertising. The TV market in Italy declined by 3% as print media during the first half of the year is down by -10%.

Russia  will start to recover from Q2-Q3 2016. In 2015, only digital media will show increase in spend  with +5.7% growth. Online Video is will be growing fastest with  +15% yearly growth

lists of 10 start ups in france that saw the biggest vc investment

If you are looking at incubating a start up and not sure where to base you start up at Europe, look twice at France. France is the second largest VC market in Europe after the UK. If you take Scandinavia to be a single market then France comes in at 3rd place .

In France the government plays a very active role, at the national level, and it includes start up as a priority with  a cohesive policy (40 measures). These include a fiscal  tax freeze for all  start ups

France gov recently created  crowdfunding law allowing startups to raise up to €1 million and govt incentives to lauch start ups with grant of €30,000 to launch a new venture;

LIST OF 10 FRENCH START UPS  WHICH HAS RECEIVED THE HIGHEST VC FUNDING 

In 2015 France received VC and PE worth more than 2.4 billion Euro through 371 VC deals.The country  accounted for 2.1% of total global VC investment  and   represented 3% global VC deals

France also scores well in terms of " doing business".In 2014, only 4.5 days were required to found a company in rance, versus 6 in the UK and 14.5 in Germany (Doing Business, World Bank)

Among some of the French Govt incentives has been creation of
1) a €200 million French Tech Acceleration fund for Startup accelerator program;
 2)€500 million “Large Venture” fund for venture capital
3)€600 million of Regional Innovation Subsidies and another €600 million for the European Innovation Grants

2016 to see 4.7% increase in global advertising spends,share of online jumps 26%

YEAR ON YEAR AD SPENDING GROWTH RATES : NORTH AMERICA  AND  UNITED STATES

The latest Carat report on " global advertising spends"is based on the  data received from 59 markets across the Americas, Asia Pacific and EMEA,

Carat’s latest global advertising expenditure forecasts that global advertising spend will grow by +4.0% in 2015 to US $529billion, while  ad spends in  2016 is predicted to grow by +4.7%, accounting for an additional US$25billion in spending

Marketers will increase their Mobile and Online Video advertising spends especially across social media, with +51.2% and +22% year-on-year growth expected this year.Programmatic buying is also experiencing rapid growth at a rate of +20% each year.

GLOBAL ADVERTISING YEAR ON YEAR GROWTH : 2015 VS 2016

Western Europe remains stable with consistent year-on-year growth at +2.6% in 2015 and +2.9% in 2016 driven by positive momentum in the UK and Spain.

The online & digital  media,  share of  2015 advertising spends was 24.3% which will increase to 26.5% in 2016..Digital continues to be the only channel which is seeing double digital growth, predicted at +15.7% in 2015 and +14.3% in 2016

• Across 10 of the markets analysed, including the UK, Ireland, Canada and Australia, Digital is now the principle media used based on spend, with the US market predicted to join this list in 2018 when digital advertising spend is forecast to overtake TV advertising by more than US $4billion.
  
• The positive momentum of advertising spends  is expected to continue across the world at the 

1. Western Europe at +2.6%, 
2. North America +4.2%
3. Asia Pacific  at +4,1%
4. Latin America +12.7%

•