state of venture capital investment across Scandinavian and nordic nations

The Nordic or Scandinavian nations of Norway, Sweden and Denmark  accounted for 2.1% of total global Venture Capital  invested in 2015  and  made up for 2.2% of the total  global VC deals
Among the largest deals recently in this region were start ups " SPOTIFY, TRUSTPILOT AND IZETTLE
In 2015 Nordic nations received 1.48billion euros of  venture capital investment , a growth of 40% over 2014.  Out of this  267 start up deals were funded  finally by the VC

lists of 10 start ups in france that saw the biggest vc investment

If you are looking at incubating a start up and not sure where to base you start up at Europe, look twice at France. France is the second largest VC market in Europe after the UK. If you take Scandinavia to be a single market then France comes in at 3rd place .

In France the government plays a very active role, at the national level, and it includes start up as a priority with  a cohesive policy (40 measures). These include a fiscal  tax freeze for all  start ups

France gov recently created  crowdfunding law allowing startups to raise up to €1 million and govt incentives to lauch start ups with grant of €30,000 to launch a new venture;

LIST OF 10 FRENCH START UPS  WHICH HAS RECEIVED THE HIGHEST VC FUNDING 

In 2015 France received VC and PE worth more than 2.4 billion Euro through 371 VC deals.The country  accounted for 2.1% of total global VC investment  and   represented 3% global VC deals

France also scores well in terms of " doing business".In 2014, only 4.5 days were required to found a company in rance, versus 6 in the UK and 14.5 in Germany (Doing Business, World Bank)

Among some of the French Govt incentives has been creation of
1) a €200 million French Tech Acceleration fund for Startup accelerator program;
 2)€500 million “Large Venture” fund for venture capital
3)€600 million of Regional Innovation Subsidies and another €600 million for the European Innovation Grants

2016 to see 4.7% increase in global advertising spends,share of online jumps 26%

YEAR ON YEAR AD SPENDING GROWTH RATES : NORTH AMERICA  AND  UNITED STATES

The latest Carat report on " global advertising spends"is based on the  data received from 59 markets across the Americas, Asia Pacific and EMEA,

Carat’s latest global advertising expenditure forecasts that global advertising spend will grow by +4.0% in 2015 to US $529billion, while  ad spends in  2016 is predicted to grow by +4.7%, accounting for an additional US$25billion in spending

Marketers will increase their Mobile and Online Video advertising spends especially across social media, with +51.2% and +22% year-on-year growth expected this year.Programmatic buying is also experiencing rapid growth at a rate of +20% each year.

GLOBAL ADVERTISING YEAR ON YEAR GROWTH : 2015 VS 2016

Western Europe remains stable with consistent year-on-year growth at +2.6% in 2015 and +2.9% in 2016 driven by positive momentum in the UK and Spain.

The online & digital  media,  share of  2015 advertising spends was 24.3% which will increase to 26.5% in 2016..Digital continues to be the only channel which is seeing double digital growth, predicted at +15.7% in 2015 and +14.3% in 2016

• Across 10 of the markets analysed, including the UK, Ireland, Canada and Australia, Digital is now the principle media used based on spend, with the US market predicted to join this list in 2018 when digital advertising spend is forecast to overtake TV advertising by more than US $4billion.
  
• The positive momentum of advertising spends  is expected to continue across the world at the 

1. Western Europe at +2.6%, 
2. North America +4.2%
3. Asia Pacific  at +4,1%
4. Latin America +12.7%

• 
  

with over 30% growth, social and mobile to drive local ad spends in 2016,

The  chart shows mobile  ad spends by format

LOCAL ADVERTISING SPENDS


 Local  US advertising media spends in 2016,will see a big rise chiefly powered by the digital media. Here are the  4 biggest marketing channels that will create the biggest impact in terms of revenues


Location-targeted mobile ad spending will grow from $8.4 billion in 2015 to $11.3 billion in 2016

Mobile video revenues will grow from $0.4 billion in 2015 to $0.7 billion in 2016

Social local media revenues will grow from $2.4 billion in 2015 to $3.3 billion in 2016

Local search revenues will grow from $7.8 billion in 2015 to $8.2 billion in 2016

Total local display revenues will grow from $4.4 billion in 2015 to $4.6 billion in 2016



US Local spending my medium.

Break of of Local ad revenues by media format

Google's $31 billion android goldmine,hits oracle wall

The Google vs Oracle  war continues as  Oracle had earlier  sued Google and claims that it has used its Java software without paying for it in order to further develop the Android OS.





In a court filing, Oracle  says that they are privy an internal confidential information  which claims that Android generates $31 billion revenue for Google, according to Oracle's lawsuit accusing Android of using heir software without paying any revenue to Oracle

Meanwhile Google pleaded a San Francisco federal judge on January the 20th, that the extremely sensitive information, marked with Attorney’s Eyes Only, surfaced by Oracle’s lawyer, should be redacted and sealed

Google and Oracle has been at war  for nearly 5 years,with Oracle seeking damages  as it accuses Google's Android of copyright infringement on using java..by releasing thousands of lines of source code from the Java platform

Meanwhile earlier Google paid Apple $1 billion to keep its search engine the default option in iOS , This information was provided by Oracle in its legal battle with Android as an evidence to revealed how much Google has gained from Android.

local advertising this year to be led by 30% digital media spends

The above chart  displays  the percentage break of of 2016 local ad spend across entire media spectrum 

BIA/Kelsey’s U.S. Local Advertising Forecast 2016 reveals  a big shift to mobile, social and video thereby powering online/digital to a 29.1% share of total local ad revenues by 2016(data)

 Digital advertising revenues   will grow to $42.6 billion in 2016,as compared to  $38 billion in 2015

Across  industry   BIA/Kelsey projects total  total local advertising revenues in the U.S. to reach $146.6 billion in 2016, up from $141.3 billion this year, representing a growth rate of 3.75 percent.

See More Posts on Digital , social and Online Video marketing here

the biggest start up investment by vc firms in united kingdom

The above chart shows the list of VC backed investment  in united kingdom along with the biggest deals and investment across start ups, which were backed by UK biggest venture funds